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Puerto Vallarta News NetworkEntertainment | Books 

Book Signing at Saturday's Farmers Market
email this pageprint this pageemail usDaniel Gomez - mijobrands.com
April 26, 2010



For more information about Dr. Lorn's upcoming book 'Medicines of the Jungle' or to support its publication, please contact medicinesofthejungle(at)mijobrands.com.
Dr. Leslie Korn will conduct a book signing of Plantas Medicinales de la Selva / Medicinal Plants of the Jungle at the Puerto Vallarta's Farmers Market on Saturday, May 1 from 10 am to 1 pm.

An important new book about the traditional medicine and cultural heritage of Western Mexico is to be published in Puerto Vallarta by Dr. Korn, who will conduct a book signing at the Farmer's Market on Pulpito Saturday May 1st.

Traditional Medicine refers to those indigenous practices that are passed down among the generations and serve as the fabric of healing methods that encompass physical, emotional, mental and spiritual aspects of community health.

Dr. Korn has explored the effects of development and tourism on the traditional medicine practices. She has published widely on indigenous approaches to treating on diabetes and recently co-authored the book, Preventing and Treating Diabetes, The Native Way about her work with American Indian tribes in the Pacific Northwest.

The book signing will be followed up by a several events at local schools to promote the indigenous heritage of Puerto Vallarta and Cabos Corrientes among children and young adults.

Dr. Leslie Korn has been researching the traditional medicines and foods of Cabo Corrientes since 1974 and this year she has returned to Puerto Vallarta having been awarded the prestigious Fulbright award from both the US and Mexican Governments. Sponsored by the La Comisión México-Estados Unidos para el Intercambio Educativo y Cultural (COMEXUS) J. William Fulbright Foreign Scholarship Board (FSB), and the Bureau of Education and Cultural Affairs of the Department of State (ECA), recipients of Fulbright Scholar awards are selected on the basis of academic or professional achievement and extraordinary leadership in their fields.

Korn received her academic training at Harvard School of Public Health and Harvard Medical School. She is regarded as a leading expert in the field of complementary and alternative medicine and was awarded several prestigious NIH research grants to study traditional healing and gerontology.

However when asked, Dr. Korn will laughingly say: "I first learned about healing in the jungle of Mexico and then later in the jungle of Harvard. She continues: "We have been healing with our hands and using plant medicines of the earth for millennia, long before there were universities telling us that we could. Our forests are our libraries and our elders are eager to share the wisdom of their elders."

From 1999-2001 Korn led a team of Yelapa community researchers in "community determined research", in which members of the community decide what they wish to study and explore. This project led to arts classes for children, women's sewing groups, and natural medicine training programs.

Teen girls requested that they learn herbal medicine from their mothers and grandmothers and together they produced a full-color, bi-lingual, community plant book, Medicines of the Jungle / Medicinas de la Selva that children, teens and adults co-created together. This "chapbook" - or 1 chapter book - has just been updated by Dr. Korn with eye catching art by the children and Mijo! Brands creative Director Fatima Mora.

Mijo! Brands are among those generously sponsoring the printing and dissemination of the book. "This book honors our past, our natural resources and the thirst for remedies for common daily ailments that do not merit a trip to the doctor. These are our traditions," states Antonia Lavender, the Director of Commercialization at the Puerto Vallarta Office of Conventions and Visitors, AC.

As a Fulbright scholar, Dr. Korn is identifying potential candidates, both university faculty and students alike, who may be eligible to participate in an intercultural educational grants sponsored by COMEXUS. For more information, contact Leslie Korn at lekorn(at)cwis.org or visit DrLeslieKorn.com.


Daniel Gomez is a brand strategist and partner at Mijo. Based in Puerto Vallarta, Mijo is a strategic brand design agency servicing clients across North America and Europe to create breakthrough brand communicatiuon solutions. To learn more about Mijo Brand Strategy Design, click HERE, call (322) 223-2837 or visit MijoBrands.com.



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