|Carlos Guzmán Bofill New Director of ProMéxico|
Suzanne Stephens Waller - Presidencia de la República
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November 24, 2010
Mexico City - On Wednesday, President Felipe Calderón informed the media of the appointment of Carlos Guzmán Bofill as the new director of ProMéxico, at an event held in the Manuel Ávila Camacho Hall in the official Los Pinos Residence.
During the swearing-in ceremony, Guzmán Bofill indicated the three points that the promotion of Mexico will comprise which, he said, should be the responsibility of all Mexicans, since if they do not do so, no-one else will.
The three points are based on exports, administration of resources and the coordination of promotion efforts.