Puerto Vallarta showed its offer for the LGBTQ segment at the Toronto Pride 2019 parade -In a festive atmosphere, Puerto Vallarta offered information about its attractions, hospitality and services for the LGBTQ market Puerto Vallarta Tourism Trust With great success, Puerto Vallarta participated in the Toronto Pride parade 2019 , an event organized annually for the LGBTQ community in one of the most cosmopolitan cities in the world; the gay pride festival in Toronto is the largest celebration of its kind in North America , it runs along the main streets of this Canadian city, in the midst of a great collective joy and with a big party for all attendees In its 38th edition, the Toronto Pride gathered in its annual parade more than one million participants and spectators; many of them observed the Puerto Vallarta stand and received information on the natural attractions, routes, infrastructure and specific offer for this segmentby the representative of the Tourism Trust, Ereth Santellanes. Thus, this destination managed to be promoted capturing the attention of the important LGBTQ tourism segment , which according to recent statistics shared in the IGLTA Convention in New York, the Gen X traveler (37 to 54 years old) in North America, the main market to the destination, made in 2018 approximately 6.5 trips. The destinations visited must show a positive image to the community and the recommendation factor of word of mouth and brand identification with issues related to the community are important aspects for travel decision making. Additionally, the average spending of LGBTQ visitors is higher thanks to the double income and not children , therefore the high propensity to travel,confirmed Luis Villaseņor, director of Promotion and Public Relations of the Tourism Trust. The Toronto Pride is an accessible and fun event for all participants, since it has a large number of attractions, services and tourist information modules, which makes it a very important showcase to promote destinations and services, this occasion was made great impulse to the promotion of egalitarian weddings in the destination. All those who came to the Puerto Vallarta module showed empathy for the brand, already recognized as 'gay friendly' by this community, they shared their regular visit to the destination where they have had great experiences and hope to return soon; Those who have not yet visited have the Port on their list of places to visit due to the high popularity of our city in the community, said the local representative. It is worth mentioning that the Gay Pride Parade not only celebrates the LGBT community but also seeks to celebrate all the diversity of life, while respecting the differences between citizens and visitors, and creates an inclusive experience for all . This event is carried out by non-profit organizations that support local and foreign communities. We work to guarantee equality of rights and represent each person of different sexual identities and gender, by creating spaces for current and following generations. You can also see spectacular parades, presentations and many other things. The collective diversity allows to foment important conversations between people of different age, origin, race, religion, socio-economy and experience. It was in this diverse context that Puerto Vallarta, the friendliest city in the world, took its invitation to visit us, as a gay friendly destination with a wide range of services and experiences, recently named the second best LGBTQ beach destination in the world by Newsweek, only after Tel Aviv. As is well known, in winter Toronto has very cold temperatures, so many of the people attending the parade have already started making plans for that period, and with this activation, this port is one of their first options.