| | |  Entertainment | May 2009 
Mexico Spending $90M on Celebrity Ads for Tourism
 Associated Press
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 |  | $90M ad campaign with Ochoa, Domingo targets tourists scared away from Mexico by swine flu. |  | | |
Mexico City - If the rich, famous and pretty are returning to Mexico's beaches now that officials say the swine flu epidemic is waning, won't everyone else?
That's the message of a $90 million campaign aimed at luring tourists scared off by the outbreak, which has killed at least 86 people worldwide.
The government-funded campaign will feature ads with opera singer Placido Domingo, champion golfer Lorena Ochoa and other national heroes.
President Felipe Calderon said Monday that Mexico will also invite international celebrities to visit, but he didn't name them.
Tourism is Mexico's third-largest source of legal foreign income. But swine flu fears have stemmed the flow of visitors and pushed hotel occupancy to a record low. |
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