Coca Cola MARTA Terminator and Robocop challenges

M.A.R.T.A. 

Coke Terminator and Robocop challenges

Coca-Cola and Gray Argentina presented the continuation of the regional campaign Coca-Cola without sugar.


MARTA challenges the most famous robots in the world

Florence Kessler

(Buenos Aires - August 9, 2019) - Est and time MARTA Model Advanced Robotic Testing Automatic after challenge all mankind without success, wants to know if it is the only robot able to distinguish between Coca-Cola without sugar and the original, and goes in search of two of the most iconic and famous robots in history, Robocop and Terminator T-800.


The campaign shows different scenarios linked to popular movies of the 80s where MARTA interrupted with humor to make the challenge.


This is the third season in which Coca-Cola uses sugar to MARTA and can be seen in various media and digital platforms in the southern cone.


This new campaign Ursula Carpena, IMC SLBU Sr Manager of Coca-Cola stated that "With this series, we continue to generate curiosity to try the Coca-Coca sugar. In this campaign challenges MARTA T-800 Terminator and Robocop to differentiate it from the original, proving that no Coca Sugar is so rich, it is very difficult to do. "


"Since the agency, we always try to do work that part of the popular culture again. When we think that MARTA will challenge the most famous robots in history we thought it would be very difficult, and we were right. Why you are so happy to take this campaign for Coca-Cola without sugar today , "said Diego Medvedocky meanwhile, President of Gray Argentina.


"We managed Robocop and Terminator have T-800 standing in front of MARTA, trying to differentiate Coca-Cola without sugar Original.

It's crazy because sometimes, after a long process, we tend to naturalize something that when we started this whole project, it seemed completely impossible , "commented Hernan Kritzer, Lisandro Cardozo, and Alejandro Devoto, Argentina Gray's CCO.