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 Travel & Outdoors | March 2008 
Acapulco Puts on a New Face
 Aric Chen - New York Times
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| | The famous Acapulco high divers leaping from the cliffs of La Quebrada in Acapulco. After years of catering to masses of tourists and spring breakers, the area is changing its image. (New York Times/Adriana Zehbrauskas) | | |
It was a balmy evening in Acapulco, and up and down the town’s main drag, the college party crowd was again on its nightly pub crawl, belting out one too many Jimmy Buffett tunes and guzzling a few too many Coronas. Nearby, the famous La Quebrada cliff divers had finished the evening’s last show, sending moms and dads to Planet Hollywood to keep their antsy kids distracted, as two hulking cruise ships sat towering over the waterfront.
But on the other side of Acapulco Bay, perched high above the tourism mayhem, a stark wood-and-glass pavilion offered an escape hatch from the city’s clichés. Inside, a sparkling white restaurant opened up like a giant flashbulb onto the glittering coastline beyond, with house music throbbing to the clinking of wineglasses and the clattering of stilettos on polished concrete floors. A crowd of young Mexicans in open-collar Gucci shirts and fluttering Pucci dresses circulated about, perhaps hoping to catch a glimpse of the actress Tara Reid, the singer Luis Miguel and the other boldfaced names who had been spotted there recently.
“It’s fantastic, no?” said Angelo Pavia, the owner of the restaurant Becco al Mare, marveling at his own creation as he swooped his hand across the soaring space for emphasis. “I would never think to make this restaurant like this. But my son and daughter? Yes.”
Jarring words, given that Acapulco has long seemed like a place only your parents could love. For many, this resort city of more than 700,000 people on Mexico’s southern Pacific coast is synonymous not with upscale chic, but with tourist hell: cruise ships unloading high-decibel families, spring breakers sloshing through drinks-to-go. But Acapulco is having its second act, reappearing from the fanny pack-strewn beaches to recapture its faded Hollywood glory. Between the new luxury condominiums rising in Diamond Point and the vintage modernist villas in Las Brisas, a necklace of sleek new restaurants, fashionable nightclubs and designer hotels is drawing the glitterati back to the city’s azure shores. Even legendary resorts are getting a makeover, like old movie stars staging a comeback.
One thing that remains unchanged, however, is Acapulco’s natural beauty. Hugging the calm, crystal-blue waters of Acapulco Bay, the city cascades from the Sierra Madre, forming a yawning, near-perfect crescent ringed by rocky cliffs, palm-feathered slopes and miles of powdery golden sandAt its peak, Acapulco was a haunt of Frank Sinatra and the Rat Pack, where Elizabeth Taylor married Mike Todd (the third of her eight weddings), and John and Jacqueline Kennedy headed for their honeymoon (as did a young Bill and Hillary Clinton). Howard Hughes spent his last days at the Acapulco Princess hotel. Lana Turner had a place overlooking the water, as did John Wayne. But like a beachside Sodom and Gomorrah, the party was destined to end. A tidal wave of mass tourism, combined with poor planning and unchecked development, saw Acapulco’s majestic beaches marred by a jungle of concrete hotels. Crime and drugs followed. Meanwhile, Mexico’s original resort town was eclipsed by Puerto Vallarta, Cancun, Los Cabos and other places as the new jet-set destinations. The Pearl of the Pacific had become a polluted eyesore.
Well, half an eyesore anyway. Most of the giant hotels, tourist traps and chain restaurants are clustered along Avenida Costera Miguel Aleman, the city’s main thoroughfare, as it loops around Acapulco Bay. Even today, amid the Day-Glo bikinis and 2-for-1 drinks being hawked, one only has to cross the street to get from Wal-Mart to Hooters. But head south from the Zocalo, or old city, past the wall of high-rise hotels, and the new Acapulco emerges like a Miracle Mile of new celebrity-driven restaurants and bottle-service nightclubs.
You’ll find them winding along the Carretera Escenica coastal highway, as it stretches from the posh Las Brisas neighborhood, which crawls up the lush mountainside at the bay’s southern tip, toward the more secluded Puerto Marques Bay and the new Miami-style condominium towers of Diamond Point. Fueled by the Autopista del Sol superhighway, which has cut the drive from Mexico City to about 3 1/2 hours, a steady stream of affluent weekenders is now flocking to the latest pleasure palaces of this rediscovered beach resort.
On a warm Saturday night in December, nothing about Madeiras suggested that Acapulco remains unchanged. With a soft breeze in the air, dark-haired beauties in flouncy dresses flirted with handsome men framed by the sweaters tied around their shoulders. As the city lights flickered in the distance, the scene felt more like a South Beach hot spot than an old Mexican resort having a midlife crisis.
Indeed, Madeiras could be a microcosm of Acapulco’s social rebirth — a place where old-school glamour meets the new in unpredictable ways. It is a city where the ghosts of Hollywood past confer an enduring (and, yes, sometimes deliciously campy) cachet, as in Palm Springs or Las Vegas, but also where a new generation of jet-setters is eager to plant its flag.
So while Joan Collins still makes her way to Acapulco, so does the TMZ-generation — nouveau celebrities and glamour pusses like Reid, Wilmer Valderrama and Ivanka Trump. “I lent her my car,” Matiz, the fashion designer and veteran man-about-town, said of Trump. “Even though she warned me not to.”
But don’t roll into Acapulco expecting to fill your autograph book. The A-list insists that no one goes out anymore — and they definitely don’t do the beach — preferring instead to party-hop from villa to villa, or lounge on private yachts and pools. And hotel bars? Why bother, when you can have your own mountainside villa for $10,000 a day? Indeed, among Acapulco’s elite, hotels are considered passé. But that may be set to change.
After years of stagnation, Acapulco is getting some flashy new accommodations. Grupo Habita, the trend-setting Mexican hotelier, is building a 54-room boutique property on Punta Bruja, which juts out from the southern point of Acapulco Bay. Scheduled to open later this year, it is like a jaw-dropping modernist puzzle, its jagged concrete profile cutting like a knife across the sky.
Other venerable hotels have been spiffed up. The Fairmont Pierre Marques, built by John Paul Getty at Diamond Point, has recently renovated bungalows and palm-shaded restaurants that serve foie gras. And at the legendary Las Brisas hotel, the pink-and-white Jeeps that once shuttled the Kennedys up its steep, hibiscus-carpeted slopes now ferry honeymooners, recovering power couples, and celebrities like Enrique Iglesias and Sandra Bullock to their pink-and-white casitas — all 251 of which have been newly made over, with a freshened-up spa on the way.
But if Acapulco’s revamped hotels haven’t given the glitterati an excuse to go out, the city’s reinvigorated night life has — and often until dawn. Forget your sunglasses? Club workers are known to pass them out at daybreak at Classico del Mar, a new nightclub that stands like a fortress above the Carretera Escenica. At 1 a.m. on a recent Wednesday, a young and sexy crowd was dancing to Latin hits on the rooftop floor, their spaghetti-strap dresses and slim-fitting T-shirts writhing against a backlit wall of water.
Over at the megaclub Palladium, the techno music, smoke machines and other special effects drew scattered Americans and Europeans among a more international crowd. Overlooking the city’s sparkling waterfront, the club’s enormous glass wall lit up in a kaleidoscope of reflected flashes at around 3:30 a.m. as a man dressed as an Aztec warrior took to the stage, beaming lasers from his costume into the smoke-filled expanse. The crowd went wild, jumping on banquettes and pumping their fists into the air.
But in true Acapulco style, the most exclusive club is also the longest-running. Baby’O erected its first velvet rope more than 30 years ago, and at 2 a.m. on a recent Monday, the well-heeled and well-primped were still arriving, ready to sweet-talk their way past the hard-to-please bouncers.
Inside, the club looked like the set of Barbarella, a primitive-futurist cavern of artificial vegetation and faux-rock walls, all swirling beneath a field of undulating video screens. Men in tailored shirts and women in swishy camisoles gyrated on the sweaty dance floor, marking the spot where Madonna, Naomi Campbell and Bono were recently sighted.
“Acapulco is magical,” said Joe Nizri, a strikingly handsome 21-year-old from Mexico City, as he worked his way toward the dance floor. He had been at Baby’O until 7 a.m. the previous day and was back for more. Never mind that his parents used to go there, too. (In fact, they still do.) “I’ve been to Cancun, Los Cabos,” Nizri added. “But I prefer Acapulco at any time of year.”If you go
GETTING THERE
From Boston, Northwest Airlines last week was offering connecting flights (two stops) to Acapulco for $419 roundtrip, and Continental had one-stop service for $652. There are no direct flights from Boston, but nonstop service is available between Newark, N.J., and Acapulco on weekends only.
WHERE TO STAY
Las Brisas (Carretera Escenica 5225; 52-744-469-6900; www.brisas.com.mx) is the classic 1950s Acapulco resort and remains a perennial favorite. Creeping up a steep, hibiscus-covered hillside, it is famous for its celebrity guests and pink-and-white color scheme. The 251 modern casitas have private or shared plunge pools. Doubles in high season from $225.
Completed in 1957, the Fairmont Pierre Marques (Playa Revolcadero; 52-744-435-2600; www.fairmont.com/pierremarques) was built by John Paul Getty and retains its luxurious and idyllic character with low-slung buildings, villas and bungalows scattered among manicured gardens and swimming pools. Doubles in high season from about $190.
The Fairmont Acapulco Princess (Playa Revolcadero; 52-744-469-1000; www.fairmont.com/acapulco) takes the shape of a 15-story Aztec pyramid set amid acres of gardens, pools and a golf course. Doubles in high season from about $250.
WHERE TO EAT
Madeiras (Carretera Escenica 33 at Puerto Marques; 52-744-446-5636; www.modernmexican.com), a local institution, was recently reopened by the chef Richard Sandoval and his business partner, Placido Domingo. The chic new interior, with walls of chiseled stone, is matched by a new Latin-Asian menu, featuring dishes like chipotle-marinated filet mignon ($28) and baked mako ($25).
The ultra-trendy Becco al Mare (Carretera Escenica 14; 52-744-446-7402; www.beccoalmare.com) occupies a soaring white-on-white, minimal-luxe space that’s open to the air. Homemade pastas include lobster tagliolini ($46) and lasagnette with pesto and sardines ($18 pesos).
Zibu (Carretera Escenica at Puerto Marques; 52-744-433-3058; www.zibu.com.mx) pays homage to the city’s past — Acapulco was once a port for Spanish galleons sailing to Asia — by blending Mexican and Thai cuisines. Try the shrimp with mango and ginger salsa and tamarind chipotle sauce ($25).
WHERE TO GO OUT
Still going strong after 30-plus years, the nightclub Baby’O (Costera Miguel Aleman 22, 52-744-484-7474; www.babyo.com.mx) continues to attract the elite, both young and not-so-young, with its intimate, cavernous interior and club-music standards. It can be notoriously hard to get in; having the right look (or last name) will help. Cover is $10 for women and as much as $78 for men, depending on the night.
Follow the laser beams to the mega-club Palladium (Carretera Escenica, Las Brisas S/N, Playa Guitarron; 52-744-446-5490; www.palladium.com.mx), where techno music, horns, smoke machines and other special effects draw an international crowd. Stay until 3:30 a.m. for its signature Aztec warrior show. Cover is $43 for men, $28 for women.
Classico del Mar (Carretera Escenica 2, Las Brisas, 52-744-446-6475; classicodelmar.com.mx) looks a bit Busby Berkeley on the inside but tiki above, with bamboo and timber huts on its rooftop dance floor. It’s a favorite among Mexico’s children of privilege, who wile the night away to Latin American pop and international dance hits. Cover is $28 for men, free for women. |
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