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Coldwell Banker Real Estate Global Luxury Program

November 29, 2017

Reflecting the globalization of modern luxury, Coldwell Banker's Global Luxury website can be viewed at For more info, contact Brock Squire at brock_squire(at)

Puerto Vallarta, Mexico - The world is more interconnected than ever before, and luxury real estate is evolving to remain ahead of the curve. Recently Coldwell Banker Real Estate LLC unveiled their Global Luxury program, reflecting the globalization of modern luxury.

With a footprint spanning 49 countries and territories, the Coldwell Banker® brand has been a leading name in global luxury real estate. Every day, affiliated luxury property specialists handle approximately $130 million in luxury home sales, more than any other real estate brand. In 2016, Coldwell Banker affiliated sales associates represented home buyers and sellers in more than 25,000 luxury home sale transactions priced at $1 million or more.

According to the National Association of Realtors®, $100 billion in U.S. property sales each year can be attributed to international buyers. As part of the launch of the Global Luxury program, the Coldwell Banker brand has unveiled a logo, signage and website. The rebranding of the program to Global Luxury means that the Coldwell Banker Previews International name has been retired.

The new site connects 750,000 luxury agents across multiple international brands and syndicates listings globally to real estate portals around the world. The new logo is a simple and sleek take on the classic Coldwell Banker brand imagery, featuring an elegant black and white color scheme. The company's new Global Luxury website can be viewed at


"Business is more globalized than ever and luxury real estate is no exception. Foreign influence on the luxury market was once minimal, but today more than $100 billion in sales are attributed to foreign buyers. This shift inspired our move to Coldwell Banker Global Luxury; we know it's crucial for our luxury property specialists to have global expertise and channels through which they can reach other real estate professionals and affluent clientele worldwide." - Charlie Young, President and Chief Executive Officer, Coldwell Banker Real Estate LLC

"The Coldwell Banker brand is synonymous with luxury and our unmatched track record of selling some of the world's most recognized homes makes us an iconic leader in the industry. The Coldwell Banker Global Luxury name is a testament to the dedication of our luxury property specialists worldwide who operate globally to meet the needs of their clients. Each enhancement made to our luxury program has demonstrated our commitment to a seamless experience for our international clients." - Sean Blankenship, Chief Marketing Officer, Coldwell Banker Real Estate LLC

"The Global Luxury program redefines the world of luxury real estate marketing for the Puerto Vallarta region. The prestige of the Coldwell Banker name, combined with state-of-the-art technology, bespoke marketing strategies and one of real estate's most robust global networks encompassing 49 countries and territories, culminates in extraordinary representation that crosses oceans, continents and language barriers. Coldwell Banker La Costa Realty's Luxury Property Specialists – many of whom rank among the top luxury real estate agents in Mexico – have a track record of representing some of the most significant properties seen in the Banderas Bay area." - Brock Squire, CEO Coldwell Banker La Costa Realty

The evolution of the company's Global Luxury program includes enhancements to the brand's luxury certification program, a new global luxury website, worldwide distribution of its Homes + Estates magazine and global networking opportunities for affiliated luxury property specialists.

About Coldwell Banker Real Estate LLC

Since 1906, the Coldwell Banker® organization has been a premier provider of full service residential and commercial real estate brokerage services. Coldwell Banker Real Estate is the oldest national real estate brand and franchisor in the United States, and today has a global network of 3,000 independently owned and operated franchised broker offices in 49 countries and territories with more than 88,000 affiliated sales professionals. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by taking a leadership role in the smart home space, being the first national real estate brand with an iPad app, the first to augment its website for smart phones, the first to create an iPhone application with international listings, the first to develop an iPad application (CBx) to easily bring big data into home listing presentations, and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On Location YouTube channel.

About Coldwell Banker Global Luxury

Launched in early 2017, the Coldwell Banker Global Luxury program legacy traces its roots to Coldwell Banker Previews International® and the Previews® program, a world leader in luxury real estate since 1933. Coldwell Banker Global Luxury Property Specialists are an exclusive group within the organization, making up under ten percent of independent sales associates affiliated with the brand worldwide. Coldwell Banker Global Luxury Property Specialists conducted approximately 25,000 transactions of homes priced at $1 million or more in 2016. On average, the Coldwell Banker brand handles approximately $130 million in luxury home sales every day.

About Coldwell Banker La Costa Realty

Since 1984 the principles of Coldwell Banker La Costa Realty® have been leaders and innovators in the Puerto Vallarta Real Estate market offering a broad spectrum of services to our loyal customer base during that time. Our influence in the high-end market for the South Shore, Marina Vallarta, Nuevo Vallarta and Punta Mita has consistently provided us with a leadership role in these markets. Now with four (4) offices strategically located around the Bay of Banderas and Riviera Nayarit and 40 full-time agents we are now poised to take advantage of all our customers' newest and best opportunities.

Coldwell Banker La Costa Realty is a leading real estate and rental agency with over 30 years experience specializing in the Puerto Vallarta and Banderas Bay region of Mexico. With a sound reputation for professionalism and the results to match, Coldwell Banker La Costa Realty is your one stop for high-end properties when you are thinking of buying, selling or renting in and around Banderas Bay. For more information, call 866-978-8060 toll free from the U.S. and Canada, email info(at), or visit

Click HERE to learn more about Coldwell Banker La Costa Realty.