| | |  Travel & Outdoors | January 2009 
Mexico's 'Biggest Secret' Promoted in UK
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The tourist board of Mexico is launching a campaign in the UK to promote what it describes as the country's 'biggest secret' – Riviera Nayarit.
Some $1.5bn (£1.08bn) of government money and $350m of private investment is being used to promote the region, which is bordered by the Sierra Madre mountains.
Riviera Nayarit stretches along more than 100 miles of Pacific coastline running north from Puerto Vallarta in western Mexico.
It is hoped that the investment will allow the region to build on its existing air links, which include a British Airways service from London via Mexico City and other routes operated by Continental Airlines and American Airlines.
Marc Murphy, director of the Riviera Nayarit visitors' bureau, said: 'Holidaymakers are probably familiar with Cancun and the Riviera Maya but unsure about what the west coast has to offer.
'We are seeking to differentiate the largely undeveloped Riviera Nayarit from our mainstream competitors, offering luxury accommodation including international brands such as Four Seasons and St Regis.'
Attractions in the region include nature reserves, beaches, archaeological sites, golf courses and quaint fishing villages. |
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