Travel & Outdoors | September 2009
|Trick or Tweet for Travel Treats in Mexico|
Marriott and Renaissance Resorts
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September 30, 2009
The Halloween hype is heating up as Marriott and Renaissance Caribbean & Mexico Resorts (MARCAM) announce their new interactive Trick or Tweet campaign.
|ParadiseByMarriottTrickorTweet.com consumers are encouraged to log on to Twitter and follow @MarriottResorts for the opportunity to collect 27 special offers throughout the month of October.|
ParadiseByMarriottTrickorTweet.com consumers are encouraged to log on to Twitter and follow @MarriottResorts for the opportunity to collect 27 special offers throughout the month of October from Paradise by Marriott’s nine resorts in seven destinations: Aruba, Curaçao, Cancun, Grand Cayman, Puerto Vallarta, St. Thomas and St. Kitts.
Beginning October 1st, MARCAM will announce a daily “Trick or Tweet” via its Twitter account: @MarriottResorts. A new link will be tweeted each day that will take followers to that day’s “Trick or Tweet” surprise, which will range from cooking lessons and tequila tastings to free hotel nights and room upgrades. Followers will be able to download a voucher for that day’s offer, which is then redeemable at the specified resort through December 20, 2010.
“Who says trick-or-treating is just for kids? We’ve taken an age-old tradition and put an adult twist on it, not to mention added value,” stated Michelle Bozoki, Director, Marketing Communications for Marriott and Renaissance Caribbean & Mexico Resorts. “All of our loyal Twitter followers will have the opportunity to collect a Halloween ‘goody bag’ of 27 offers and discounts while Trick or Tweeting and then redeem them over the next year when they’re ready to vacation at one of our nine resorts in the Caribbean or Mexico.”
Each day’s Trick or Tweet link will only remain active for 24 hours before a new one is posted for download. A total of 27 different offers will be announced on Twitter throughout the month – each providing a discount or freebie to one of the nine participating resorts, with just four days of the month offering a link to “Tricks” instead of “Treats.”
Daily “Tweet Treats” will include:
• Free round of golf at the St. Kitts Marriott Resort
• Free room upgrade at the JW Marriott Cancun Resort & Spa
• Mexican Cooking Class & Lunch for two with Executive Chef Fred Ruiz at CasaMagna Marriott Puerto Vallarta Resort & Spa
• $75 food & beverage credit at Frenchman’s Reef & Morning Star Marriott Beach Resort
• 5th night free at Curacao Marriott Beach Resort & Emerald Casino
To start collecting Halloween treats, consumers simply have to follow @MarriottResorts for the daily Trick or Tweet link, register (only the first time they enter the site), and then download a new voucher each day. The certificate will be valid at the specified resort and guests can redeem each voucher once per room. Vouchers are only valid for paying guests of the hotel. Other terms and restrictions may apply.
In the midst of carving pumpkins and shopping for costumes, Marriott and Renaissance Caribbean and Mexico Resorts invite interested jet setters to stay tuned to Twitter.com/MarriottResorts every day in October to rake in luxury travel Halloween goodies.
MARRIOTT AND RENAISSANCE CARIBBEAN & MEXICO RESORTS is an integrated sales and marketing organization that was formed in 1997 to combine the sales and marketing efforts of several resort properties in the Caribbean and Mexico. Today, the group consists of a select portfolio of nine oceanfront resorts that are owned and/or managed by Marriott International. Representing the most spectacular resort properties throughout the Caribbean and Mexico, including Aruba, Curaçao, St. Kitts, St. Thomas, Grand Cayman, Cancun and Puerto Vallarta, each Marriott and Renaissance Caribbean & Mexico Resort captures the charm of its distinctive locale, while providing renowned quality and the high levels of hospitality and service that Marriott resorts uphold.
MARRIOTT INTERNATIONAL, INC. (NYSE: MAR) is a leading lodging company with nearly 2,900 lodging properties in the United States and 68 other countries and territories. Marriott International operates and franchises hotels under the Marriott, JW Marriott, The Ritz-Carlton, Renaissance, Residence Inn, Courtyard, TownePlace Suites, Fairfield Inn, SpringHill Suites and Bulgari brand names; develops and operates vacation ownership resorts under the Marriott Vacation Club, Horizons by Marriott Vacation Club, The Ritz-Carlton Club and Grand Residences by Marriott brands; operates Marriott Executive Apartments; provides furnished corporate housing through its Marriott ExecuStay division; and operates conference centers. The company is headquartered in Bethesda, Md., and had approximately 151,000 employees at 2006 year-end. It is ranked as the lodging industry’s most admired company and one of the best places to work for by FORTUNE®. The company is also a 2006 U.S. Environmental Protection Agency (EPA) ENERGY STAR® Partner. In fiscal year 2006, Marriott International reported sales from continuing operations of $12.2 billion. For more information or reservations, please visit our web site at Marriott.com.