Subliminal Marketing in Mexico The News go to original December 28, 2009
Here's a fascinating (and creepy) experiment that suggests that subliminal perception really does work. (arshavirblackwell)
Mexicans celebrate Fools' Day on December 28. This special day consists of a tricking someone into believing a lie deceiving a person and making a fool of a friend or relative and having a good laugh in the process. The celebration stems from the Biblical Day of the Innocent, a date that The Bible claims Herod ordered the slaughter of newborn children. Mexicans have turned the innocents into fools. It is one of many colorful traditions created by a society born out of syncretism and if an innocent or fool falls for it, everyone has fun. Yet this custom has turned into a year round practice by television marketeers, who have inundated the airwaves selling you what you need the most right now. Over the counter medicines, magical remedies to lose weight, hair dyes to make you look younger, you name it, they've got it. For the most part, these are goods any human being can do without. However, most of this advertising, would be illegal elsewhere but not in Mexico. It is subliminal advertising at its worst as it appeals to consumers fear and not to true needs. It prompts buyers to call on the spot and pull out their credit cards to buy something they will never need. New legislation is needed to bring the unethical sale of products through subliminal means under control. This is an indecent practice that makes fools out of buyers. This is the real Fool's Day that all we experience everyday.
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