Travel & Outdoors
|Goals Announced for Tourism to Mexico|
Jimm Budd - travelvideo.tv
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July 21, 2010
Tourism Minister Gloria Guevara expects Mexico to be the fifth most visited country in the world within six or seven years. Currently it ranks tenth and is number 20 in earnings.
|Gloria Guevara Manzo|
Needed to reach this goal is more business from additional markets. For the moment, eight out of ten international tourists come from the United States and Canada.
Ms Guevara hopes to change this, with 40 percent of all travelers arriving from other countries. She sees China as especially promising.
Promotion is the responsibility of the Mexico Tourism Board (National Tourism Promotion Council), where Stephen Austin, the marketing director, announced that the new slogan will be Mexico, a place you want to get to know.