Puerto Vallarta, Mexico - In June 2011, Grupo Velas Resorts Mexico launched a new campaign that invites international tourists visiting Riviera Nayarit to become "ambassadors" of good news and to share their travel experiences in the destination known as Mexico's Pacific Treasure, by telling a story that will be promoted through social networks.

"Share your Experience and be an Ambassador" is the name of this innovative campaign that will reward 12 participants with four-day and three-night all-inclusive luxury stays.

Magical, surprising, cultural, exotic, luxurious and very natural: this is Riviera Nayarit. Becoming an ambassador of our destination - with its amazing landscapes and cultural wealth that can enamor anyone - is only a matter of visiting and exploring its most enchanting nooks.

To participate, stories must include a positive message and must have a minimum length of 100 words, as well as up to three photos. To register your story, visit the Grand Velas Riviera Nayarit Facebook page, where you'll find a custom application designed to help you publish your story.

Prizes will be awarded through raffles among all registered ambassadors. There will be three drawings, one for stories published between September 7 and 30, 2011; one for those published between October 1, 2011 and January 31, 2012 and finally another one for those who share their experience between February 1 and May 31, 2012.

One of the main objectives for the Convention and Visitors Bureau (CVB) of Riviera Nayarit in 2011 is to increase the online presence of our destination, due to the fact that the Internet is becoming increasingly influential in the purchase decision of international travelers, and is becoming the largest growing factor for hotel reservations.

The online marketing efforts on social networks that the Grand Velas Riviera Nayarit is undertaking, including the "Share your Experience and be an Ambassador" competition, are an important asset to the promotion of our destination.

Earlier this year, Velas Resorts Mexico and Riviera Nayarit had already put forward a contest in association with Aeromexico, which generated over 1,000 Twitter messages promoting our destination, which helped create important brand awareness among potential consumers.