Tourism Secretary Gloria Guevara Manzo recently named Mazatlan, Mexico, as host of Mexico’s 2011 World Tourism Day. An annual event, World Tourism Day is celebrated on September 27 all around the world in hopes of increasing cultural awareness among the international community. This year’s theme is Tourism - Linking Cultures.

Mazatlan, rich in its own culture and history, attracts tourists to Mexico all year round. Secretary Guevara explains, "Mazatlan is one of the most attractive destinations in our country. The city hosts large events such as Carnaval, it boasts great infrastructure for conventions, and is easily accessible by land and air. That is why it is one of the destinations with greatest potential."

The World Tourism Organization, a specialized tourism agency of the United Nations adds, "World Tourism Day 2011 will also draw attention to the importance of preserving and promoting the cultures of the world in all their forms. Culture, which compels millions of tourists to travel and spend, is of immense value in itself, but is also a vital tool for the development of a sustainable tourism sector."

Mazatlan has become better known in the recent years because of the "Playa Espiritu" tourism campaign and also because of restoration efforts of historic parts of the city. Mexico hopes World Tourism Day will increase awareness for investments in historic Mazatlan.