Puerto Vallarta, Mexico - Organizers are expecting around 10,000 participants to take part in Vallartazo 2012, an annual motorsport event in which people from all over Mexico rev up their motorcycles, ATVs, jeeps and 4x4 vehicles for a road trip that starts in Guadalajara and ends in Puerto Vallarta.

According to Imelda Lozano, who introduced the annual event some 20 years ago, Vallartazo was initiated for a specific purpose - to bring people to Puerto Vallarta during the 'most complicated month.' (September, traditionally a slow period for tourism.)

Today, Vallartazo has become an important tradition in the motorsport world and, according to organizers and officials, the region's most important motorsports event.

This year, participants will gather together on September 13th in Guadalajara, where they will begin their cross country journey. Following rural routes they'll depart from the capital city, traversing the Sierra Madre Mountains through the towns of Guachinango, Atenguillo, Mixtlán, Mascota, and other municipalities as they make their way to the 'finish line.'

On September 15th, Vallartazo 2012 participants will arrive in Puerto Vallarta, just in time for all of the fun and excitement of the city's Mexican Independence Day celebration.

To show their appreciation for Vallartazo returning to PV year after year, city officials and local businesses are planning to warmly welcome the motorists by offering them some great deals on local attractions so they can relax and enjoy everything that Puerto Vallarta has to offer during their time here in the Banderas Bay region.