Dallas, Texas - Southwest Airlines is partnering once again with Discovery Channel's Shark Week, taking television's longest-running and most anticipated summer event to new heights. Yesterday, the companies unveiled the first-ever Shark Week-themed 737-700 aircraft proudly displaying the majestic sea life that is widely celebrated by millions during Discovery's Shark Week, airing June 26 through July 3. The aircraft will fly as part of the carrier's fleet through August 31, 2016.

Customers who catch a glimpse of the Shark Week-themed plane during their summer travels are encouraged to snap a photo and share it with @SouthwestAir and @SharkWeek, using the hashtag #SharksTakeFlight for a chance to receive fin-tastic custom Shark Week swag.

As Shark Week fans around the globe anticipate the best week ever, Southwest Customers can get in on the action early. Only on Southwest Airlines can Customers enjoy exclusive, jaw-dropping, never-before-seen content brought to you by Discovery. Onboard Wifi-equipped flights Customers can sit back in "Shark n' Awe" to enjoy Jungle Shark nearly one month before airing during Shark Week.

"Now more than ever, brands have to be creative and unique in their approach to reach new Customers," said Linda Rutherford, Chief Communication Officer for Southwest Airlines. "Partnering with Discovery's Shark Week allows Southwest to connect with our Customers in a fun and memorable way. Only on Southwest can you enjoy this Shark Week experience, and that's what it's all about."

The exclusive episode of Jungle Shark will take Customers on a deep dive into the rainforests of Costa Rica with Marine Biologist Dr. Craig O'Connell and Andy Casagrande to find out why young bull sharks swim up the river, and how they avoid the 12-14' American Crocodiles living there. Want to head to Costa Rica to experience Jungle Shark for yourself? Southwest can get you there. Catch a nonstop flight to San Jose or Liberia/Guanacaste, Costa Rica from Los Angeles, Houston-Hobby and Baltimore/Washington.

If shallow waters are more your thing, Southwest and Discovery are sending a family of four on a jawsome Mexico adventure. Enter the "Dare to Dive Sweepstakes" for a chance to win a trip to Puerto Vallarta, Mexico, including roundtrip air travel for four on Southwest, a $2,000 hotel gift card, and a $1,000 Visa gift card to put toward an aquatic excursion for the entire family. For full rules and to enter for a chance to win, visit Southwest.com/SharkWeek.

Customers traveling onboard the Shark Week-themed aircraft inaugural flight were surprised with jaw-dropping Shark Week goodies including Shark Week-themed neck pillows, Shark Week fin hats, "I Flew with Shark Week" buttons, Shark Week koozies, sunglasses, and even washable tattoos!