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Puerto Vallarta News NetworkHealth & Beauty | May 2009 

What is Permanent Make-up?
email this pageprint this pageemail usEddie Ortiz - PVNN

Salon Diva's Plaza Marina G-17
Marina Vallarta Tel: (322) 209-1249
Email: info(at)
Permanent make-up is a procedure called micro-pigmentation, which is similar to tattooing. It can mimic eyeliner, eyebrow pencil, lip liner, and lipstick. When performed by a trained professional, permanent make-up can appear natural and attractive. It is very popular here in Puerto Vallarta, so I wanted to share information, and weigh the pro's and con's about this popular trend.

Advantages of Permanent Make-up

Permanent make-up is ideal for all women who want or need to look their best but cannot afford the time to apply make-up throughout the day, or perhaps don't have the skill to apply it correctly or even. At the end of the day, your make-up looks as though it was just freshened.

You can select your color of make-up from a wide variety of shades, or a new shade can be created for you. The most frequent comment women have shared with me is how wonderful it is to wake up looking great, and not feeling the morning rush to get some make-up on.

Another advantage is women simply look more youthful when they have some color on their face. Imagine waking up, getting out of the pool, finishing your work-out, or needing to wash your face in the middle of the day, how wonderful it would be to know that your "glow" is permanent.

You no longer have to worry about smudged eyeliner when getting out of the swimming pool or when coming in from the heat and humidity here in the summer months. Permanent make-up allows you to look great all day long - and all year long.

Disadvantages of Permanent Make-up

The greatest disadvantage is that it is permanent. So, unless you are certain that it is what you wish, you should not have it done. Further, there is a big risk in having this procedure performed by an inexperienced person. It can be hard to tell who has experience and who does not, so if you decide to have it done, be sure to ask to speak with previous clients.

I have heard many stories and seen some great work, but I have also seen some really bad examples. I recommend first looking for someone who has had it done, and talking to them about it. Then, get a referral, and ask for a consultation, at which time the Tattoo Artist should show you some examples of their work, and answer any questions you might have.

Start slow, maybe with just your eyebrows, and see how you feel. If you like the results, then go back and do your eyes and lips. Some women go for the whole package all at once and often times feel uncomfortable with the drastic change.

I also recommend going for a lighter shade than you would normally wear, say for example; you normally use dark brown eye brow pencil, I would recommend going for brown or even light brown for the initial application. In the first 14 days it will appear very dark and then slowly fade. You can always go back for "touch ups."

I would make sure to ask your professional if a touch-up is included within the first 30 days or so. With time it WILL fade, and many women go back about every 2-3 years for a complete touch-up on everything, simply due to the fact that everyone's biological pigmentation is different and some people will fade more rapidly than others.

Your greatest risk in cosmetic tattooing is having an untrained individual perform the procedure. Cosmetic tattoos currently are available everywhere and the disadvantages of having a lay person place your tattoo abound. If they use contaminated needles, infections can be transmitted. The ink may not be of medical quality and may cause irritation.

In many ways, like daily make-up application, placement of cosmetic tattoos demands precision. If your eyebrow tattoo is placed high, you may have a permanent look of surprise. Eyeliner placement has little room for error. If your cosmetic tattoo is botched, removal may be fraught with difficulty. Removal of eyeliner or eyebrow tattoos with laser may damage the hair follicles and result in loss of eyelashes or eyebrows.

I'm a huge fan of what make-up can do... and what it can do for one's self-esteem as well. I recently saw a client who is 78 years old, completely white haired with naturally pale white skin and who normally dressed very casually and simply. We had not seen each other for a couple of months.

The moment I saw her, I noticed something different about her. That day she wore earrings and colorful jewelry, with accessories to match. She looked so refreshing and modern, and she just smiled while she watched my eyes examine her.

I said, "Wow! You look amazing, you should wear make-up more often, you look beautiful, it takes 10 years off your appearance." She smiled at me and said, "It's make-up tattooing." She looked radiant, and her smile was the result of how good she felt, so it was obvious that it made her feel great.

In admiration, I asked her what made her decide to get it done now? She said she just felt it was the right time and had read about it, so she went for it. I asked her if she thought about getting it done when she was younger, and she said, "No, and if I had, it wouldn't have mattered to me when I was younger because I was a different person then and didn't feel the confidence and acceptance of who I am today, so it wouldn't have left me feeling any better about myself, but today I feel great!"

I remember thinking, I'm going to write my next article on make-up tattooing, hoping that it will give someone else the lift and beauty it gave to this special lady.

Eddie Ortiz has been a professional licensed stylist and make-up artist for 28 years. Having trained in California at the Paul Mitchell Training Center in San Diego and the Vidal Sasson Education Center in San Francisco, his work as a freelance stylist and make-up artist have appeared in national magazines such as Glamour, XY, Bon Appetit, and Entertainment Weekly. His television credits include Fox News, CBS Productions, ABC News and CBS Evening Magazine. Today, Eddie lives in Puerto Vallarta and works at Salon Diva's in Plaza Marina.

For more information about the luxury salon and spa services available at Salon Diva's, click HERE.

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