| | |  News Around the Republic of Mexico 
Mexico to Boost Competitiveness of Tequila Industry
 Suzanne Stephens Waller - Presidencia de la República
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June 02, 2010
| | Accompanied by state governor Emilio González and the Economy Secretary, the President said that his administration will promote various measures to boost the country's competitiveness. | |
Zapopan, Jalisco - President Felipe Calderón repeated Federal Government's commitment to supporting the tequila industry and the entire national productive sector to make it more competitive and successful in the world.
“My presence here is not only in response to your kind invitation to visit this building of the Council's and met with you but also to confirm Federal Government's commitment to go on supporting your valuable efforts, which is why we will continue working shoulder to shoulder with the tequila industry, specifically this Council, so that the sector can reach its full potential,” he said.
At the last point of his tour of Jalisco, in Zapopan, he met up with the Tequila Regulating Council. There he announced that China and Korea has reported the modification of their regulations to admit tequila to their respective markets.
“Today, in addition to being a feature of Mexican identity, the tequila industry is also a symbol of national competitiveness. It has shown its strength at difficult times, particularly last year, when the production and consumption of this and other sectors was considerably affected by the world crisis. However, despite this adverse situation, over the past five years, the tequila industry managed to maintain an average increase in production of over 7% with exports growing by over 4.5%,” he added.
Accompanied by state governor Emilio González and the Economy Secretary, the President said that in order to disseminate and promote tequila in the world's main markets, his administration will promote various measures to boost the country's competitiveness.
One of these, he said, is that government is determinedly fighting the illegal trafficking of merchandise. Proof of this is the fact that the Attorney General’s Office has raided over 11,000 dwellings that illegally stored and reproduced tequila substitutes. It has engaged in 17,000 operations in the streets where illegal products were sold and arrested nearly 2,500 individuals.
“Rest assured that Federal Government is working with a view to the future. And we will continue to take the necessary steps to transform our beloved Mexico to change it so that it becomes the prosperous, developed nation it is meant to be,” he explained.
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