Puerto Vallarta, Mexico - As part of the ecological measures performed by the Department of Municipal Services to take care of our local environment, the city of Puerto Vallarta has launched a new campaign called "Reciclón 2011" (Recycle 2011).

From June 13-18, the city, in coordination with the REMSA company, will be setting up collections point where citizens, local businesses, schools and universities can drop off unused/unwanted electronics such as televisions, fax machines, computers & associated equipment, cell phones, CD & DVD players, iPods, telecommunication devices, etc., for recycling.

Collection points will be set up at the University of Guadalajara (UNIVA), Puerto Vallarta campus from 8 am to 4 pm starting on June 13th, and in the parking lot area of the Macroplaza Shopping Center on Francisco Villa, by the new Walmart on June 18th from 8 am to 2 pm.

Through citizen participation, the city hopes to deliver 20 tons of electronics to the REMSA company, which will recycle the materials and turn them into new usable items.

It should be noted that this company is 100% Mexican and a leader in professional recycling of electronic waste. REMSA has a properly trained staff, proprietary processes and the necessary infrastructure to capture, collect, separate and recycle all materials that are generated as they monitor glass, plastics, electronic cards and metals, in search of reusable components. Reportedly, the company recycles up to 95% of the materials they obtain.

Municipal Public Services Director, Roberto González, stressed "it is important to work with this type of waste as a municipality because of the differences in the materials, determining what is dangerous for nature and separating those contaminants, such as lead."

"We are working in coordination with the Hotel Association, Puerto Vallarta employers, as well as the Secretary of the Environment and Sustainable Development of the State Government, in coordination with the University of Guadalajara and the University of the Valley of Atemajac, to make this program possible" he added.