Puerto Vallarta, Mexico - The Ministry of Tourism reports that advance preparations for the organization of the 37th edition of the Tianguis Turistico Mexico, which will take place from March 25 to 28, 2012 at the headquarters shared by Puerto Vallarta and Riviera Nayarit, are underway.

The Puerto Vallarta International Convention Centre will be the official venue of the event, which will bring together representatives of the national and international tourist industry for Mexico's largest tourism expo. The Convention Centre offers 15 thousand square meters for the exhibitors and Tianguis Turistico activities.

Tianguis Turistico Mexico is the most important business platform for the country's tourism sector. Tourism represents nine percent of the country's Gross Domestic Product, and generates 7.5 million direct and indirect jobs.

In the 2011 edition of Tianguis Turistico Mexico there were more than 16 thousand business appointments, which translated into almost three billion pesos for Mexico's tourism industry. The Organizing Committee believes that the move to Puerto Vallarta in 2012 will increase the number of buyers by 50 percent in relation to the last edition in Acapulco.

The new itinerant nature of Tianguis Turistico Mexico strengthens tourist activity in the entire country, turning the event into a business platform that promotes all of Mexico's destinations, as will be the case in Puebla, where the 2013 edition will be hosted, and in Cancun for the 2014 edition.

The Organizing Committee, which will meet regularly, is composed of authorities from the Secretariat of Tourism and the Tourism Promotion Council of Mexico, as well as the Secretariats of Tourism of Jalisco and Nayarit; the Tourism Promotion Director of Jalisco and the Convention and Visitors Bureau of Riviera Nayarit.