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Puerto Vallarta News NetworkMexico & Banderas Bay Area News 

Mexico Confident Tourism Sector Will Grow
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September 21, 2012

Mexico's Tourism Secretary, Gloria Guevara, met with French officials as well as with tour operators and representatives from Air France at the Top Resa Tourism Trade Show in Paris, France this week.

Mexico City, Mexico - Mexico's comprehensive tourism plan has laid the basis for spurring the growth of a sector that is increasing by about 4 percent each year, the country's tourism secretary said at a press conference on Wednesday.

"We already have the bases our country needed to detonate growth in the sector," Gloria Guevara said at the end of a brief visit to Europe that took her to Amsterdam and Paris, the scene this week of the Top Resa Tourism Trade Show.

Guevara had the chance to meet with French officials as well as with tour operators and airlines like Air France, which will once again open up the Paris-Cancun route next year and is planning to increase the frequency of flights between France and Mexico.

The diplomatic controversy France and Mexico experienced last year when a Frenchwoman was charged with kidnapping and sentenced to 60 years in a Mexican prison, has been left behind. The dissension over the matter led to the suspension of the 'Year of Mexico' activities in France.


"Unfortunately, the Year of Mexico could not be held in France, but we're continuing independently with promotional activities," such as the Mexico Today campaign, the tourism secretary said.

The result has been an annual increase of 10 percent in the number of French citizens who visited Mexico in 2011, which can be added to "an increase of 28.3 percent in the number of reservations in France for Mexico with an eye toward next winter," she said.

The aim of Mexico, which is currently 10th worldwide in the number of foreign visitors, is to work its way into the top five by 2018.

"The problems of safety that affect some places in Mexico are not hindering the flow of foreign visitors," Guevara added, "since the main tourist areas are not among the hotspots for violence."

"Mexico has a challenge. We know that it's an important challenge, just like many other nations, but also it's a country that is very large," she said, noting that the crime problem is concentrated in just 80 of the country's almost 2,500 municipalities.

The tourism sector represents about 9 percent of Mexico's gross domestic product and generates some 7.5 million jobs. International arrivals increased 3.9 percent in the first quarter of 2012.

Source: EFE