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Mexico's 'Vochol' Volkswagen Beetle Begins European Tour

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October 5, 2012

Vochol is the first objet d´art of Huichol art on wheels in the world. It is an unprecedented and unique in the history of popular art, which dramatically enhances the cultural and artistic wealth of Mexico.

Mexico City, Mexico - The Vochol, a 1990s Volkswagen Beetle that has been decorated with traditional Huichol beadwork from Mexico, will be spending its autumn and winter touring Europe.

The art-on-wheels took nine thousand hours of work spanned over seven months. There are approximately 2,277,000 glass beads designed into powerful symbols and milestone stories from the spiritual Huichol culture and deities.

Eight artisans from two Huichol families in Jalisco and Nayarit began the art in May 2010, and it was inaugurated at the Museo de Arte Popular (MAP) in Mexico City in December 2010.

After touring Mexico and the United States, Vochol has spent September traveling across the Atlantic Ocean from Houston, Teas to Le Havre, France. From October 2 through December, the Vochol will call Paris’s Musee du Quai Branly home.

After Paris, Vochol will continue its voyage to Germany. Between December 5 and January 5, Vochol will be on exhibit at Autostadt, an automotive complex located near Volkswagen’s primary plant in Wolfsburg. Frankfurt’s Deutsche Bank’s corporate headquarters – the “Green Towers” – will receive Vochol next, until mid-January.

Brussels, Belgium, is the last place Vochol will visit. The Musees Royaux des Beaux Arts will display Vochol from January 31 through March 3. It will then return back across the Atlantic Ocean.

The work was originally created in order to showcase the ritual nature, skill and culture of the beadwork in a modern art form. The Huichol beadwork began by decorating bullhorns, gourds, masks and figureheads.

At the end of the Vochol world tour, it will be auctioned on an international stage. All funds will benefit the Asociacion de Amigos del MAP, A.C.

If you live in Europe – or will be touring it soon – make sure to visit Paris, Wolfsburg, Frankfurt or Brussels. This beetle is one of a kind, and the detail must be seen to be believed. Vochol is absolutely breathtaking.