BanderasNews
Puerto Vallarta Weather Report
Welcome to Puerto Vallarta's liveliest website!
Contact UsSearch
Why Vallarta?Vallarta WeddingsRestaurantsWeatherPhoto GalleriesToday's EventsMaps
 NEWS/HOME
 AROUND THE BAY
 AROUND THE REPUBLIC
 AMERICAS & BEYOND
 BUSINESS NEWS
 TECHNOLOGY NEWS
 WEIRD NEWS
 EDITORIALS
 ENTERTAINMENT
 VALLARTA LIVING
 PV REAL ESTATE
 TRAVEL / OUTDOORS
 HEALTH / BEAUTY
 SPORTS
 DAZED & CONFUSED
 PHOTOGRAPHY
 CLASSIFIEDS
 READERS CORNER
 BANDERAS NEWS TEAM
Sign up NOW!

Free Newsletter!
Puerto Vallarta News NetworkMexico & Banderas Bay Area News 

Vallarta Mural Part of Greenpeace's 'Detox' Campaign

December 19, 2012

Artist Tony Collantes creates a mural of a colorful skull with Greenpeace's 'Detox' campaign legend below it in downtown PV. Detox is focused on exposing links between clothing brands and toxic water pollution.

Puerto Vallarta, Mexico - Last weekend a new mural was brought to life in downtown Puerto Vallarta. If you walk down Morelos street, you will find a colorful skull with Greenpeace's global "Detox" campaign legend below it.

The Detox campaign was launched in 2011 to expose the direct links between global clothing brands, their suppliers, and toxic water pollution around the world. Fieldwork and investigations in manufacturing countries, along with the testing of branded garments for traces of hazardous chemicals, resulted in the release of groundbreaking reports that exposed the toxic truth behind our clothing.


The documentary shows a Mexican family that wants factories held accountable for pollution they cause.

Last Thursday, just eight days after Greenpeace launched its "Toxic Threads: Under Wraps" report in Mexico and screened a documentary about a family struggling to hold factories in the region accountable for the pollution they are causing, Levi Strauss & Co. decided to join the 10 other clothing companies (including the world's largest fashion retailer, Zara) that have made the commitment to go toxic-free.

Levi's will begin requiring its largest suppliers (each with multiple facilities) in China, Mexico and elsewhere in the Global South to disclose pollution data as early as the end of June 2013. This means that's those living near all these facilities gain crucial access to information about discharges into their local environment – a basic right that up to this stage they had been denied.

But rather than use hazardous chemicals in the first place, Levi's will look for non-hazardous alternatives. This is a bold move away from its previous position, which was focused on managing rather than eliminating hazardous chemicals.

On December 8th, 2012, on Global Action Day, over 700 activists, in 17 countries and 81 cities, made their voice heard with different actions focused on convincing the world's biggest denim brand to "Go Forth and Detox."

In Mexico City, activists wearing Catrina costumes took over the Levi’s store in Coyoacan, demanding that the jeans company take action and stop polluting the rivers of their country.

Tony Collantes' mural in downtown Puerto Vallarta is another effort in this well-planned campaign to let clothing manufacturers that have failed to take responsibility for the pollution they create, to make a commitment to stop using toxic substances.

Toxic-free fashion is a trend to last the seasons

Sources: PV Pulse & Greenpeace Inter. Photo: Adriana López