Puerto Vallarta, Mexico - A couple of years of planning, meetings and strategies between members of the Pacific shipping industry has brought the new Ruta del Pacífico Mexicano Committee to fruition with the collaboration of Mexican authorities and representatives of the ports of Los Cabos, Mazatlan, Puerto Vallarta and Manzanillo.

According to Puerto Vallarta Tourism Director, Carlos Gerard Guzman, this integration will strengthen the promotion of Mexico's Pacific Coast region through a strategic and unified alliance that is committed to reviving a market that has been depressed for several years.

"After meeting several times in different places, a definitive agreement was made to integrate this committee with representatives from all of the ports involved. This is very good news because we have created an alliance that makes us all stronger in this era of competition for markets."

He explained that the new committee integrates the efforts of the Tourism Secretary of Jalisco (Secturjal), Enrique Ramos Flores; the Secturjal regional delegate, Ludwig Estrada Virgen; and the Puerto Vallarta Municipal Tourism Director himself, Carlos Gerard Guzman.

It also integrates state and municipal authorities, shipping agents and tourist services providers in Los Cabos, Baja California Sur; Mazatlan, Sinaloa; Puerto Vallarta, Jalisco; and Manzanillo, Colima.

"All of these ports have much to contribute. The exchange of information is very important and through this collaboration we can assume strategic positions that allow us to develop actions that are beneficial to the route, and that which benefits or affects one's factor affects the entire route when it comes to promotion, security, taxis and many other issues," he said.

The Tourism Director also stated that in all of the ports there are Local Cruise Committees that examine domestic issues, but the committee shall discuss the issues and challenges that affect all of the ports on the route to find common strategies to reactivate the industry, "always working on an individual basis, but now strengthened through the joint strategies of the alliance."

Next month, the new committee will attend the next meeting of the Florida and Caribbean Cruise Association to be held in Cartagena de Indias, Colombia, where important points regarding the development of the cruise industry in this region will be discussed.