Puerto Vallarta, Mexico - The Riviera Nayarit and Puerto Vallarta Convention and Visitors Bureaus (CVB) are all set to host the 21st Annual Gala Vallarta-Nayarit Business Expo.

There are an expected 73 wholesaler agencies scheduled for 2014 that will meet with 82 hotels in every category from both Riviera Nayarit and Puerto Vallarta. An estimated 36 meetings will take place per hotel, which sets the bar for at least three thousand negotiations to take place.

The region’s tourism industry will hold its most important event from April 2nd - 5th, just before Mexico's 2014 Tianguis Turístico - which takes place in Quintana Roo.

The Gala Vallarta-Nayarit offers a unique environment to promote, improve, and consolidate commercial relationships with the Riviera Nayarit and Puerto Vallarta.

The objective is to continue to stimulate the captive market represented by North America, as the event’s participants are mainly from the United States, Canada, and Mexico - the three main feeder markets for visitors to our region.

This meeting between tourism demand and supply will include rate negotiations, agreements, incentives, and tourist mobility among the many other elements that impact hotel occupancy in the different destinations; especially taking into consideration the next winter season.

The Mexico Tourism Board will be among the special guests and will have its own stand.

The "Welcome Cocktail" will take place at 7 pm on Wednesday, April 2nd, at the Santuario de Grupo Vidanta Nuevo Vallarta and will be hosted by the Riviera Nayarit CVB.

The Official Inauguration will take place on April 3rd at 8:50 am with the Ribbon Cutting Ceremony at Puerto Vallarta's International Convention Center, where the business meetings will be held.

The Gala will end on Thursday with a Closing Event hosted by Puerto Vallarta at 7:00 pm at the Port Authority.