New York - The Puerto Vallarta Tourism Board became a member of the United States Tour Operators Association (USTOA) this month in an effort to increase destination inclusion in new travel packages to Mexico.

USTOA active members represent some of the top names in travel and tourism, and account for a sizable portion of the tour operator market in North America. Its members must bond a million dollars in a travel protection plan to join the association.

As a member of USTOA, Puerto Vallarta will have direct and unprecedented access to travel industry leaders and decision makers representing the top US based travel companies whose combined annual sales volume is over $11 billion USD.

The Puerto Vallarta Tourism Board's PR agency, LATITUDE, whose CEO, Nathalie Pilovetzky has been a part of USTOA's Board of Directors for two years and has hosted two of the association's out of country meetings in Chile and Ecuador, worked on obtaining membership approval with the Puerto Vallarta Tourism Board's team.