Riviera Nayarit, Mexico - The anticipation generated with the laying of the cornerstone in October of 2014 was amply rewarded on Saturday, August 22, 2015, when the All Inclusive Collection officially unveiled Sanctuary, the Hard Rock Hotel Vallarta's new convention center in Nuevo Vallarta, Riviera Nayarit.

In classic Hard Rock style, it is adorned with a special collection of memorabilia that plays tribute to the greats, including a Black Sabbath guitar, a Guns N' Roses Amp, an Elton John beaded jacket, and a Jimi Hendrix mural.

Sanctuary is currently the largest convention center in Riviera Nayarit with 1,200 square meters of space. The facilities are ready to welcome over 1,500 people and its cutting edge technology can easily accommodate conventions, seminars, cocktails, banquets, shows, concerts, plays, sports events, etc.

Already over a dozen groups have been confirmed for events extending over the next few months, representing over six thousand people who would have traveled to other destinations had they not had this option with its ample dimensions and services.

"Over 70 percent of the commercial activity with groups occurs with regular clients," commented Bernardo Santillana, Corporate Commercial Director for the Domestic Market at the Hard Rock Hotels/All Inclusive Collection. "With this expansion we hope to attend to the majority of the needs of our clients as well as those of the destination. We offer the highest level of personalization and adapt to each guest and each group, which allows us to exceed expectations and give them richer experiences and memories."

The all-inclusive Hard Rock Hotels offer meeting planners a truly all-inclusive, five-star experience, including unlimited inside or outside banquets, cocktail receptions, parties and meeting set-ups, without cost overruns, surcharges or surprises. This all-inclusive cost structure provides a unique opportunity to create an entire experience at a flat rate that never skimps on first-class treatments. Flexible spaces, special themes, incentive rewards, and of course, the renowned rock star service, all play a part in contributing to the complete rock star meeting experience.

The official presentation was held for local and national press, media specializing in the MICE (Meetings, Incentives, Conferences & Exhibitions) segment, as well as incentive companies and meeting planners. The evening included a surprise appearance by Kalimba, who thrilled the attendees with his songs.

Sanctuary is now ready to support the efforts the Riviera Nayarit Convention and Visitors Bureau (CVB) has been making in its objective of positioning the destination in the meetings tourism market.