BanderasNews
Puerto Vallarta Weather Report
Welcome to Puerto Vallarta's liveliest website!
Contact UsSearch
Why Vallarta?Vallarta WeddingsRestaurantsWeatherPhoto GalleriesToday's EventsMaps
 NEWS/HOME
 AROUND THE BAY
 AROUND THE REPUBLIC
 AMERICAS & BEYOND
 BUSINESS NEWS
 TECHNOLOGY NEWS
 WEIRD NEWS
 EDITORIALS
 ENTERTAINMENT
 VALLARTA LIVING
 PV REAL ESTATE
 TRAVEL / OUTDOORS
 HEALTH / BEAUTY
 SPORTS
 DAZED & CONFUSED
 PHOTOGRAPHY
 READERS CORNER
 BANDERAS NEWS TEAM
Sign up NOW!

Free Newsletter!
Puerto Vallarta News NetworkNews Around the Republic of Mexico 

Houston Hoping to Draw More Tourists from Mexico

go to original
March 14, 2016

Visit Houston launched a Mexico City marketing campaign to entice tourists to Houston from Mexico. The campaign initiated with noted Houston street artist GONZO247 painting a 'Hola Houston' mural in CDMX.

Houston, Texas - Tourism boosters at Visit Houston last week launched a marketing campaign in Mexico City called "Hola Houston" to draw more tourists from Mexico, and they enlisted one of Houston's most famous street artists to add his talent to the cause.

The campaign initiated on March 8 with GONZO247 unveiling a Houston mural in Mexico City, not unlike the "Houston is" mural he installed at Preston and Travis in Downtown Houston. That mural has become a cultural landmark in Houston with tourists and locals taking photos and selfies in front of it while visiting Market Square Park in downtown.

"Mexico is Houston's number one international market, and visitors have traditionally come to Houston to shop," said Jorge Franz, Vice President of Tourism for Visit Houston. "This mural is our gift to Mexico, inviting travelers to see that Houston has great cultural and culinary offerings, plus much more."

According to Visit Houston, the Bayou City saw nearly two million visitors from Mexico in 2014 alone.

Read more at chron.com.