Puerto Vallarta, Mexico - During Tianguis Turístico 2016, held this week at Mexico's largest convention center, Expo Guadalajara, CEO Daniel Lamarre gave details about the Cirque du Soleil theme park to be developed in partnership with Grupo Vidanta in Nuevo Vallarta, and centered around their new show, Luzia: A Waking Dream of Mexico.
He explained that the theme park, which is slated to open in 2018, will not build within the resort, but in an area where all of the hotels in the area are welcome to send their guests, with the goal of attracting five million visitors a year.
The new Nuevo Vallarta project aims to reimagine the theme park experience in the same way that JOYÀ, which opened in 2014 near the Cancun resort area, redefined theatrical and culinary entertainment in the Riviera Maya.
"Luzia will be a first for Cirque Du Soleil. We are going to develop a Cirque de Soleil production based on the Mexican culture," Lamarre said. "If you have not yet visited Mexico, put it on your wish list, you are missing something special... and that's the message we want to convey to the people of the world."
The new show will premiere in Montreal next week, and will tour around Canada before traveling for 18 months throughout the United States. "We will reach one billion viewers. It is therefore a great opportunity for the world to understand the richness of the Mexican culture," Lamarre said. "After selling tickets around the world, we will come home to the new park and share this great show with the people of Mexico," he added.
Click HERE to watch a video of Daniel Lamarre's speech at Tianguis Turístico 2016.Sources: marcomares.com.mx • reanayarit.com