Mexico City - Not long ago Mexican fashion was considered... well, unfashionable.
Young and chic Mexican fresas shopped at Abercrombie & Fitch, while the hipsters pulled their clothes from the racks of Urban Outfitters. Virtually no Mexican teen thought it was chido to wear local threads.
But now Mexican fashion is making a strong comeback - at home and abroad. Suddenly, local clothing brands are selling internationally, and the unique Mexican fashion style that blends traditional designs with modern cuts are appearing on glamorous models strutting down catwalks around the globe.
"The mindset is changing," Paola Quintero, a fashion coordinator at Elle Mexico, told Fusion. She says Mexicans used to only buy 'Made in Mexico' clothing as a form of charity to support local brands. But now locally produced fashion is competing commercially in places such as Saks Fifth Avenue and other luxury departments stores.
"Mexicans are showing the world they too possess the so-called avant garde of Europeans, thanks to brands like Yakampot, Cihua, Lorena Saravia and Man Candy," Quintero said.
Mexico has always had the textile resources, but stitching them together 'fashionably' is something relatively new. "We used to be known only as suppliers; many famous international brands have their designs assembled in Mexico," Quintero said. "Now we are starting to become designers in our own right."
The Mexican designers say their fashion is now setting new trends in New York and Paris, while local fashion week initiatives such as Nook are showcasing edgier Mexican creations that are quickly finding mainstream acceptance with consumers.Read the full article on Fusion.net.