New York - A year after the Puerto Vallarta edition of the North American Travel Journalists Association (NATJA) conference & marketplace, the largest conference of US/Canadian media to take place in Mexico, the Puerto Vallarta Tourism Board is proud to report that the record-breaking conference has resulted in over 200 editorial items worth over 4 million USD in Public Relations.

In addition, by the closing of the conference, the social media impact of the conference had been estimated at a value of 10,000 USD in advertising, this included 26 million impressions of #puertovallarta during the conference and a Twitter party that made #NATJAPV15 a trending topic in the United States for almost 4 hours.

Coverage on Puerto Vallarta as a result of the 2015 NATJA conference included articles in Afar Magazine, The Washington Post, AAA Magazine, Yahoo Travel, PBS and almost 200 additional North American media outlets.

During the conference, 150 NATJA members experience the vast diversity of the destination's tourism offerings, including a Scavenger Hunt developed by LATITUDE, the Puerto Vallarta Tourism Board's PR agency and the entity responsible for coordinating the conference, where all members were dropped off in Puerto Vallarta's historic downtown area to find different venues and locations in the destination on their own.

The objective, to show members that Puerto Vallarta is a safe destination, won Puerto Vallarta its first HSMAI Adrian Award, which are considered the Oscar's of the Public Relations world.

NATJA also awarded the tourism board and LATITUDE the Silver Award under the category of Social Media or Marketing Campaign for the #NATJAPV2015 Twitter Party.