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David's Bridal Opens its First Franchise in Mexico City

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May 23, 2017

The first floor of the new 11,000 square foot store offers a broad selection of gowns at an exceptional value from exclusive David's Bridal collections like White by Vera Wang, Truly Zac Posen & Oleg Cassini.

Mexico City - David's Bridal has partnered with Diltex, a manufacturer and retailer of intimate apparel in Mexico, to open its first franchise location in Mexico City. The store opened on Saturday, May 20, 2017 on Avenida Revolucion.

The new store, which was completely renovated, boasts soft lighting and lofty ceilings on a selling floor of approximately 11,000 square feet. The first of two floors includes a broad selection of gowns at an exceptional value from exclusive David's Bridal collections such as White by Vera Wang, Truly Zac Posen, and Oleg Cassini, alongside accessories, veils and headpieces to complete the look.

The second floor of the boutique features an array of bridesmaid styles in multiple colors and silhouettes meant to complement every wedding style. Flower girl dresses are also available for the youngest members of the bride's wedding party.

An intimates section features lingerie for the wedding and honeymoon as well as casual wear for events leading up to the wedding and bachelorette. The store also boasts an assortment of dresses and accessories ideal for women celebrating all of life's special occasions including the mother of the bride and guests of the wedding.

The Mexico City store employs 40 store associates, with four store managers who spent more than six months training in David's Bridal's U.S. stores.

"David's Bridal is thrilled to announce the opening of our first store in Mexico. The boutique is even more beautiful than we imagined, and we couldn't be more excited to service each and every bride in Mexico City and beyond," said Paul Pressler, chairman & CEO of David's Bridal. "As we enter into our newest market, we are fortunate to have partnered with Diltex, the top manufacturer and retailer of intimate apparel in Mexico. Their market expertise, track record of success and passion for customer service has made them a perfect partner to David's Bridal."

With the expansion into Mexico, David's Bridal now has stores located in five countries: the United States, Canada, England, Scotland and Mexico. David's Bridal opened its first store outside of the United States in Toronto, Canada, in 2011 and expanded into the UK when the first store opened in the London area in 2014.

Original article