Hong Kong - Xiaomi is doubling down on Latin America by debuting a new product line in Mexico as the Chinese smartphone major looks beyond its home market for growth.
Beijing-based Xiaomi launched a new line that includes its Redmi 4X and Redmi Note 4 models, which start at 3,999 pesos (US$208) and 5,499 pesos respectively, in the Mexico market on Tuesday at the company's first official product launch event in the country.
The move will enable Xiaomi to bring more of its smartphones to the Latin American region where it has already partnered with numerous online and offline retailers and distributors, including Coppel, Best Buy, Amazon and Wal-Mart.
"Mexico is an important market and our starting point to reach the rest of Latin America. We couldn't be more excited to bring our innovation to more customers in the region," said Xiaomi Global product management and marketing director, Donovan Sung.
Xiaomi has already launched the Redmi 4X and Redmi Note 4 in China. Both are categorized as budget phones, with retail prices starting under 1,000 yuan in its home market.
The official product launch in Mexico, which comes within two weeks of the debut in Russia, marks the firm's latest push in overseas expansion.Read the full article on scmp.com.