Hollywood, California - The first time Guillermo del Toro ever got drunk was in his home state of Jalisco, Mexico, where they grow blue agave, the prime ingredient in tequila. "I was with the night watch on a piece of land my parents had," he told The Hollywood Reporter at the launch of his latest release, the limited-edition tequila blend Patron x Guillermo del Toro.
"They said, 'This middle-class blondie boy, come and have a little one!' I had one and another one, and all I remember is the next day I said, 'My dad's going to beat me!'"
Retailing for $399 USD, this is not your average bottle of booze. A unique blend of aņejo tequilas aged an average of five years, it comes in a hand-blown glass bottle with a smaller, skull-shaped container of tequila-based orange liqueur.
For some, the appeal isn't what's in the bottle, but the package itself. "We said, 'Let's do a bottle that changes the way you view tequila, that commemorates and elevates and enshrines, literally, the liquid as something that's sacred and essential to Mexican culture," says del Toro of the genesis of the product, which he spent 3 years designing with frequent collaborator Guy Davis.
What they came up with is a black box embossed in a silver Day of the Dead motif that opens to form an altar of orange, yellow and red. Inside, the upside-down bottle is ribbed like a skeletal torso topped by the glass-skull container.
The new product combines elements of dark fantasy and fairy tale like del Toro's beloved movies The Devil's Backbone, the Oscar-winning Pan's Labyrinth and his upcoming The Shape of Water, which is set to premiere at the Venice Film Festival in September and open in theaters December 8. Click HERE to watch the trailer.Read the full story at HollywoodReporter.com.