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Bar on the Edge Promotes Collaboration and Inclusivity

August 7, 2015

Craft brewer aims to 'cement its expansion in the United States' with a craft beer bar designed to promote collaboration and inclusivity by 'straddling' the border between the U.S. and Mexico.

Chihuahua, Mexico - BrewDog last week announced plans to open a new craft beer bar that 'straddles' the border between the USA and Mexico.

The Scottish brewery did not reveal the exact location of the new bar, dubbed 'The Bar on the Edge,' but said half will be in Texas and the other half in Chihuahua, Mexico.

"'The Bar on the Edge' will be set up in the furthest outskirts of the United States, reflecting our ambition to reach every corner of the country as we begin to brew our beers on US soil. Beer has always been a unifying factor between cultures and our business was born from collaboration and an inclusive approach so we thought it would be fun to place the bar a few feet further to actually cross the US-Mexico border too," said BrewDog co-founder, James Watt.

Built from old shipping containers, the construction would officially be defined as a temporary mobile building and will serve Mexico beers on the US side, and US beers on the Mexico side, as well as BrewDog's range of craft beers, brewed in Columbus Ohio. The geographical border will be represented by a dotted line across the center of the bar and along the venue's outdoor seating area.

"Beer is a universal language and has a heritage and legacy that far outdates the creation of most nation states," added Watt. "So we want to celebrate its capacity to bring cultures together with this 'Bar on the Edge.' Craft beer has always been a collaborative and inclusive industry we certainly couldn't exist without being welcomed to the fold by many of the US breweries that inspired us so we want to reinforce its social impact and capacity to bring people together," Watt concluded.