Zapotlán El Grande, Jalisco - For its contribution to development and the economy, the Mexican Postal Service, Correos de México, has dedicated a postage stamp to the avocado, which has become widely known as "Mexico's Green Gold."

The stamp, designed by Sergio Barranca Rábago as a collector's item, will have a 100,000 piece print run. According to Correos de México they will be available at post offices throughout the country.

The stamp was officially canceled last week at a ceremony led by the Corporate Commercial Director of the Mexican Postal Service, Cristina Eudave Morán, who was representing the agency's General Director, Elena Tanus Meouchi; and attended by Sagarpa Director José Calzada Rovirosa and the Governor of Jalisco, Aristotle Sandoval.

At the event, which took place in the municipality of Zapotlán el Grande, Secretary Calzada emphasized the importance of avocados to our country, pointing out that in Jalisco alone there are 23,000 hectares planted with the fruit. "Jalisco growers produce 140,000 tons of avocado a year, of which more than 69,000 tons are exported to 23 countries around the world," he added.

After the cancellation ceremony, the Fifth edition of the Latin American Avocado Producers Congress was inaugurated.