New York City - The cult of Shake Shack looms ever larger: New York City's beloved burger chain is expanding to Mexico, with its first store slated for Mexico City in 2019. Partnering with Mexican hospitality group, Grupo Toks, the company intends to have 30 stores in Mexico by 2028.
Shake Shack is a modern day "roadside" burger stand known for its 100% all-natural Angus beef burgers, chicken sandwiches and flat-top Vienna beef dogs, spun-fresh frozen custard, crinkle cut fries, craft beer and wine and more. With its fresh, simple, high-quality food at a great value, Shake Shack is a fun and lively community gathering place with widespread appeal.
Since the original Shack opened in 2004 in NYC's Madison Square Park, the company has expanded to more than 180 locations worldwide, including 70 international locations in cities including Tokyo, Seoul, Dubai, and Moscow. Shake Shack is known for adopting local flavors into each new location's menu - could this mean sides of mayonnaise-laden elote and a 'concrete' (frozen custard with mix-ins) blended with churros are on the way?
In keeping with its mission to Stand For Something Good®, Shake Shack intends to work with local purveyors and producers to create a one-of-a-kind Shack for the Mexico City community. The menu will feature Shake Shack's signature items including the ShackBurger®, Shack-cago Dog®, classic crinkle-cut fries, beer, wine and frozen custard ice cream.
About Grupo Toks
Grupo Toks is part of Grupo Gigante, and it is one of the most important Mexican companies in Latin America. It operates an extraordinary chain of restaurants such as Toks, Panda Express and Beer Factory & Food, as well as the parking services SET. It started operations 46 years ago, and today it generates about 11,000 jobs. It constantly seeks to develop and train its employees.
Grupo Toks is a socially responsible company, and has the Distinctive H. In addition, it adds its operations to the UN Global Compact initiative and develops economically sustainable models that integrate low-income communities as suppliers.
Grupo Toks companies are developed according to the highest standards of attention, quality and customer satisfaction, aiming to provide a unique and differentiated experience. In 2018, Grupo Toks was proudly recognized for occupying the 14th position in the Super Business Ranking in Mexico.Sources: shakeshack.com • eater.com