Puerto Vallarta — Their job is to Fight fires, not Start them, but these volunteer pin-up boys just can’t help it – their smoldering good looks are setting many hearts fluttering as we near our goal to raise $100,000 pesos to provide the Puerto Vallarta Fire Department with life-saving equipment and state-of-the-art training.

It’s March Madness and we’re slashing calendar prices by 50%.

Two dozen local firefighters and lifeguards posed for the calendar, which isn't just about hunky bods, but serves as a reminder that we need to appreciate the real heroes – firefighters and emergency workers — who are busy saving lives and property 24-7.

Pick up your limited edition 2011 PV Heroes Calendar, featuring an impressive selection of smokin' hot first-responders sporting ripped abs, spectacular pecs and bulging biceps, as well as holidays in Mexico, Canada and the United States, TODAY for just $100 pesos or $10 USD.

To purchase your calendar online or for a list of sales locations in the greater Puerto Vallarta area, visit: BomberosCalendar.com.