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Puerto Vallarta News NetworkVallarta Living 

Fruit and Fashion at the Old Town Farmers Market

May 16, 2013

Puerto Vallarta, Mexico - Saturday is just around the corner, and you know what that means. The Old Town Farmers' Market-Tianguis Cultural will once again line Basilio Badillo with locally grown produce and one-of-a-kind artisan products. And because of its immense popularity, the Market has extended its season. You can find the same great "make it, bake it, grow it" items until the last Saturday in July.

While you're there, visit with Rita Valencia Diaz who has been working in the fruit industry for 20 years. With just a quick look, she can tell whether a piece of fruit will be sweet or sour. Diaz brings this know-how to the Market with Frutas Frescas de Vallarta, a business which serves up the juiciest fruits native to this tropical destination.

In her second season, Diaz knows that her customers deserve the best. She hand selects each piece of fruit and carefully transports it every Saturday morning. Frutas Frescas de Vallarta regulars line up to taste the refreshing goodness of mangos, pineapples, watermelon, and colorful mixes. "Thanks to the Market, hundreds of people know about our 100% Mexican fruit products," says Diaz. "We look forward to surprising them with the quality we offer. We strive to keep our customers happy, giving them an unforgettable, fruity experience."

To sample Frutas Frescas de Vallarta for yourself, be sure to stop by Diaz's booth in the International Food Court located in Nacho Daddy Restaurant. Scoop up your fair share of their heart-healthy selection before making your way to other "make it, bake it, grow it" vendors.


If you like jewelry, then you're going to love Lily Medina, a collection created by Rosario Liliana Medina. Medina uses leather and semiprecious stones to create her fashion forward bracelets, necklaces, rings, earrings, and belts.

"Fifteen years ago, a friend of mine allowed me to transform her simple leather bracelet into a brand new design that was different from anything else she had ever seen," says Medina, a native from Tijuana. "She loved it, and before I knew it, people couldn't wait to get their hands on my designs, even though I had never attended design school."

Medina had moved from her hometown to start her new business in Puerto Vallarta. Now in her third season at the Old Town Farmers' Market-Tianguis Cultural, Medina buys and recycles leather strings and straps then embellishes them with trinkets and beads. Inspired by her customers, she then handcrafts each piece.

When asked what she most looks forward to at the Market, Medina is quick to note the kind people she's met in this vibrant town full of colors, tastes, and possibilities.

"I appreciate being a part of the community and making lasting relationships with the other vendors and customers," she says. "One couple - previous customers of mine - brought me a pen when they came to the Market. They asked me to sign my design, and from then on, I add my signature to every Lily Medina design."

To pick up your own Lily Medina fashion accessory, be sure to find her this Saturday at the Old Town Farmers' Market-Tianguis Cultural. Located along Basilio Badillo between Olas Altas and Ignacio Vallarta, the Market is open 9:30 am to 2 pm.

And don't forget that the Market has extended its season. You can get a heapin' helping of Frutas Frescas de Vallarta and a Lily Medina accessory for those summertime fashions from now until the last Saturday in July.

Over 90 'make it, bake it, grow it' vendors are waiting to share their producer-only goods and services with you at the Old Town Farmers' Market-Tianguis Cultural. Located along Basilio Badillo between Olas Altas and Ignacio Vallarta, this "make it, bake it, grow it" Market is open from 9:30 am to 2 pm from the first Saturday in November to the last Saturday in July. For more information, visit OldTownFM.com, or 'Like' the Market on Facebook.

Click HERE to learn more about the Puerto Vallarta Old Town Farmers' Market.