Puerto Vallarta, Mexico - The 'Ice Bucket Challenge' is the latest Internet craze, involving people pouring cold water over themselves and posting their videos online for a good cause: spreading ALS awareness around the world.

Amyotrophic lateral sclerosis (ALS), also known as 'Lou Gehrig's Disease,' is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Motor neurons reach from the brain to the spinal cord and from the spinal cord to the muscles throughout the body. The progressive degeneration of the motor neurons in ALS eventually leads to their death.

640,000 donors have raised $32 Million USD since the Ice Bucket Challenge campaign kicked-off on August 1st, including celebrities like Cristiano Ronaldo, Lady Gaga, Bill Gates and Jennifer Lopez, who have taken the plunge to raise money and awareness for the ALS Association.

And now it's our turn! We need you and your friends this Tuesday, August 26th at 7 pm to take the challenge. Bring a small bucket to the new pier and we will coordinate the rest with the Puerto Vallarta Fire Department and Bajo Cero, who will supply the ice and water.

There is no charge to participate in the Ice Bucket Challenge, but as the purpose of the event is to raise money for ALS research, please consider donating whatever you can afford to give.

Costa Imagine Visual Productions y Skyvideo will be deploying their drone to capture photos and videos. Upon successful completion of the challenge, participants are asked to update their social media pages by using the graphics at alsa.org and using the hashtags #icebucketchallenge and #alsicebucketchallenge to help spread awareness about the cause and the organization.

We would also like to challenge our friends in Palm Springs (California), Toronto (Canada) and Guadalajara (Mexico) to accept the challenge. For more information check out the PV Ice Bucket Challenge event page on Facebook.